Longtime Santa Fe Store Jurassic Pets Moves to Camino Carlos Rey | Business

A new gerbil family with five nursing pups has evolved over the past month at Jurassic Pets – without an audience.

But that is about to change. Owner Rick Beaman will open for the first time Wednesday at his pet store’s new location, next to U-Haul in

1214 Camino Carlos Rey, Unit 4.

Beaman has moved Jurassic Pets around Santa Fe since 1998; for four years it’s been next door to Joe’s Dining at

2800 Rodeo Road, and previously it was on Cordova Road across from Trader Joe’s.

Beaman’s lease ended late last year at the Rodeo Plaza location, and Camino Carlos Rey is giving Beaman more space –

1,900 square feet — to showcase its reptiles, fish, frogs, rabbits and other critters. Jurassic Pets had been closed since the pandemic began, apart from some curbside service that produced minimal revenue, he said.

Beaman looks forward to welcoming back people who are intrigued by something other than a dog or cat as a pet.

“We have everything from Nemo to a python, but no dog products, no cats,” Beaman said, referring to the clownfish, which became the star of the Disney film. The world of Nemo.

Snakes are the stars of this show.

Beaman has 10 branch clusters hanging from the ceiling. He spins snakes and birds – but mostly snakes – to admire the view from above.

The snake on a branch has been a Jurassic Pets signature for nearly 20 years.

“It all started with a bird on a branch,” he recalls. “One day the phone rang and I was holding a snake. I put the snake on a branch.

He noticed that the snake felt at home wrapping itself in the group of branches.

Beaman has stuck with Jurassic Pets even with all the changes in small business and the pet industry in particular.

“The challenge is that everything in this store can be purchased online,” Beaman said, adding that a number of customers come to check out the merchandise and then go home to order online. “I have a group of people who support Jurassic Pets.”

The clientele is mainly aged 40 and under, either young families or young single people. “We find that reptiles, birds and small animals are popular in the 3 to 40 age group [age] range,” Beaman said. “They usually have a smaller living environment which is more suitable for a parrot than a dog or a cat. I depend on younger families. All my stuff, pretty much,

75 percent are young families. Over 40 years old, it’s grandma and grandpa buying pets for their grandkids. The last thing they want is something that requires physical maintenance like an aquarium.

Jurassic Pets also offers turtles, tarantulas, guinea pigs, anemones, parakeets, canaries, and a full line of pet supplies, food, cages, and aquariums.

Beaman said dogs and cats, of course, have the greatest popularity as pets; reptiles come next, then birds, both increasingly popular; but the fish is above all an old domestic decoration.

“Fifteen years ago, 40% of pet owners had fish,” he said. “Fish is now 5%. This is our market in Santa Fe. Los Angeles and Dallas is a totally different story.

Beaman is a Santa Fe native who opened his first pet store during the 15 years he lived in Dallas in the 1980s and 1990s. This was a time before PetSmart and Petco became ubiquitous – and before the popularity of online shopping. Even though the company is buying online, Beaman has noticed that enough people still enjoy shopping for old-fashioned pets.

“Coming to the store gives customers the opportunity to make physical contact,” he said. “We all like to touch. You know what you’re getting when you get to touch it.

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