Pawlicious Cookies makes dog treats that are healthy

Yolanda Herrera Wanted treats for her mini Australian Shepherd, Blue, in 2020.

“There was nothing that didn’t have so many chemicals,” Herrera says. “If it doesn’t look like something I would eat, why would I give it to my dog? »

She wanted healthy, organic treats, and it was impossible to find, but she wasn’t going to settle for unappealing treats. She took matters into her own hands and started making her own dog treats. Herrera has always been a baker, and she started by following recipes online, tweaking them with vitamins and supplements.

“That’s where I came in and started doing research,” says Lola Rodriguez, Herrera’s daughter-in-law.

They started selling treats to neighbors, friends, and people who found them through word of mouth. Their rapid growth was not entirely unexpected.

“I knew it was going to be okay because my dogs would eat it,” Herrera says.

They launched an Instagram account for Pawlicious Cookies about a year ago, and Rodriguez directs it.

She is a teacher at Sainte-Cécile Catholic Schooland she and her stepmother are from Oak Cliff.

“We want to make sure people know we’re cooking at home and cooking with love for their fur babies,” Rodriguez says.

Pawlicious Cookies has participated in many local events over the past year. They popped up at Kendra Scott’s for an SPCA fundraising campaign in April. Much of their success can be attributed to their involvement with other businesses in our neighborhood and the connections they make, they say.

When the company started, orders were placed through Instagram, but now Pawlicious cookies are transported to Daily worksa café and a convenience store, and Pressed by Perla, a juice store. Even on this larger scale, Herrera still bakes all the treats herself. Almost every morning, she bakes 800 to 1,000 treats, and they are not frozen.

“It’s important that we make treats with natural, fresh ingredients, and that the treats are fresh wherever they’re sold,” Herrera says.

They are currently looking for a manufacturer and a distributor in order to continue their growth.

Cooking on such a large scale never seemed like too much work, says Herrera.

“I think baking is part of our culture,” she says.

Pawlicious Cookies works with customers to produce personalized treats. Whether that means modifications like no bacon, adding CBD, or even putting the dog’s name on the treats, Pawlicious can do it all.

Packaging is one of their most recent developments. Many in the pet industry use the same dispenser, but Rodriguez and Herrera didn’t want to replicate everyone. They traveled to Austin to find a wrap dispenser they liked, and now all Pawlicious Cookies bags feature an image of Herrera’s dog, Blue.

Herrera and Rodriguez recently purchased land that they want to turn into a commercial kitchen, where they can hold events.

“Being a Latina-owned business is the most important thing,” Herrera says. “I want to organize a big social event for all women business owners. It’s not easy to start a business, especially during a pandemic.

Herrera says Pawlicious Cookies had her doubts.

“All my friends are shocked. You know how you start something, and you never follow it? Or they’re like, ‘Oh, she’s going to do this for a few weeks and then she’s going to give up.’ I don’t think people believed us,” she said. “We put our heart and soul into it, and it’s paying off.”

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