Shop Dog Boutique celebrates 10 years with a new service – SiouxFalls.Business

October 19, 2022

After a decade as a local pet supply retailer, Shop Dog Boutique is branching out into the monthly subscription business.

The store will carefully select seasonal all-natural treats, made in the USA, to send to subscribers nationwide.

Each custom printed package will also contain a special item for the parent or pet, such as a candle or pet grooming product.

After online sales increased dramatically in 2020 and customers started asking for an easier way to order unique products, store owner Ellyn Montag started researching the subscription model and process.

“Customers appreciate that all of our products have been checked by our team,” she said. “Our treats are made in the USA, and we closely monitor ingredients and sourcing.”

Since opening in 2012 at The Bridges on 57th, Montag said the store has seen significant growth, including its own line of South Dakota-themed treats, Mount Ruffmore Dog Biscuits.

“I realized that there are always new lessons to learn, no matter how long I’ve been in the retail industry,” she said. “Fortunately, since so many of my products are made in the USA, I haven’t had supply chain issues like other retailers. After 10 years in business, I also feel like I have a better understanding of what kind of products my customers love, which makes the buying process less daunting than it used to be.

The growth Shop Dog has seen over the past decade “far exceeded my expectations,” she added. “For the first two years, I worked seven days a week alone – with my shop dog. growth because I didn’t have time to focus on marketing, I was working in my business but not in my business.

It currently has two full-time and four part-time employees, “which has allowed me to focus on my wholesale product and build the subscription service,” she said.

“I would love to open a second location one day, maybe West River, although staff is a big hurdle for business owners right now. I would also like to focus more on my Mount Ruffmore cookies. I’m so excited about the subscription because it allows us to build relationships with customers nationwide.

Register online for the subscription offer. Deliveries will begin later this month.

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